MAXWELL HOUSE CELEBRATES AMERICA’S MOST INSPIRING CRAFTSPEOPLE WITH DIGITAL CONTENT SERIES “MADE RIGHT HERE”
Webisodes Showcase the Men and Women Getting Up Each Morning to “Make Good” Right Here in America
NORTHFIELD, Ill., Sept. 8, 2014 /PRNewswire/ — As a champion of everyday progress, iconic coffee maker Maxwell House today announced the online premiere of “Made Right Here,” a sponsored digital content series featuring unique, made-in-America stories.Produced in partnership with Coolfire Studios and Mr. Here Productions, “Made Right Here” shines a spotlight on the passionate individuals behind some of America’s best-loved products manufactured all across the country, from the small sheds and workshops of artists to large gleaming factories run by assembly lines. The partnership is part of an ongoing brand rejuvenation effort for Maxwell House, aimed at reaching a new generation of coffee drinkers and reminding them just how good “good” is.
Co-hosted by Max Wastler and Joe Gannon, each webisode of “Made Right Here” offers a documentary-style, under-the-hood look at how things are made, and showcases the hard-working people across the country who make them. Early next month, Max and Joe will visit the Maxwell House facility in the heart of Jacksonville, Fla., where generations of employees dedicate their days – and nights – to carefully crafting a cup of coffee that is Good to the Last Drop every time.
“Like the other businesses highlighted in ‘Made Right Here’ this season, Maxwell House is a business that is passionate about making good, quality products right here in America,” said Chris McClement, Senior Director, Maxwell House. “Our people pride themselves on the art of making coffee – from selecting the ideal beans to expertly roasting and grinding them – so that hard-working people like those featured in these episodes can fuel their day with a good cup of coffee.”
The series will feature ten different businesses, including a blue jean-making shop in Nashville, Tenn.; Lawn Chair USA in Walthourville, Ga.; and a visit to Nocona, Texas, where folks have been perfecting the art of making baseball gloves for more than 80 years.
Each five-minute episode will live online within the “Made Right Here” interactive digital hub, which will also feature local news feeds, blogs, additional content videos and the ability to vote for the business to be featured in the series’ tenth episode. An accompanying sweepstakes will launch on October 6, offering a chance to win prizes from some of the “Made Right Here” featured businesses, including Maxwell House products, an acoustic guitar, a hand-stitched baseball glove and a pinball machine from Stern Pinball, the oldest and largest designer and manufacturer of arcade-quality pinball machines.
Earlier this year, Maxwell House took its first step on a journey to rejuvenate the brand by debuting new packaging graphics, a new logo and several new product varieties. As part of this continued evolution, Maxwell House is expanding its product portfolio and introducing two new dark roast blends this month – Intense Bold and Smooth Bold varieties – which offer a deep and extra dark flavor.
For more information and to explore the Made Right Here hub, please visit www.MaxwellHouse.com/MadeRightHere.
ABOUT MAXWELL HOUSE
Maxwell House, a Kraft Foods Group brand, was originally invented in 1892 by traveling salesman and coffee aficionado, Joel Cheek. Cheek created a special coffee blend for the prestigious Maxwell House hotel in Nashville, Tenn. In 1907 Theodore Roosevelt visited theMaxwell House hotel, and after finishing a cup declared it was “Good to the Last Drop,” which became the brand’s tagline that is still used to this day. Maxwell House brews come from the finest beans, expertly roasted to always stay good to the last drop. For more information, visit www.MaxwellHouseCoffee.com, www.facebook.com/MaxwellHouse and follow @AGoodCoffee on Twitter atwww.twitter.com/AGoodCoffee.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
ABOUT COOLFIRE STUDIOS
Based in St. Louis, Mo., Coolfire Studios is a content creation studio that specializes in commercial production, branded content for digital platforms, and television shows. With a strong DNA for storytelling, Coolfire Studios goes beyond the traditional production company by using digital marketing to drive audiences and social engagement to help ensure the content’s success. Find out more at www.Coolfire.com.
SOURCE Maxwell House